TNM was set up to help people see things differently, by publishing fresh viewpoints and perspectives. As a result, strong themes of shapeshifting and evolution sit at the core of their brand.

Capturing these themes and positioning TNM against the traditional world of static news outlets, we designed a system built around a distinctive, dynamic mark - part speech bubble, part window into the world.

The “window” moves and flexes, illustrating the brand’s contemporary, conversational approach to disrupting the sluggish, biased news cycle.

We paired this marque with a vibrant palette led by an ownable bright green, pulling the brand out of its black and white category and sitting it amongst the high-energy spaces our audience hangs out in.

These elements can be dialled-up or down based on what is needed. Whether it’s a big brand campaign, or to quietly support some more sensitive content. 

TNM’s content is written, directed and presented by a team of young journalists. Our graphical design system was purpose-built to provide a platform for them to produce highly engaging content around news, as it happens.