To launch Chelsea’s 21/22 home kit in a way that appealed to the new modern fan, injecting a new energy, tone and edge into the club’s long-standing Creative Platform It's a Chelsea Thing.

Featuring some of the biggest and brightest stars of the game, the film takes viewers on a journey into another dimension. England rising star and Chelsea midfielder Mason Mount, Golden Boot winner Sam Kerr, Timo Werner, current lead goal scorer for Chelsea, are joined by Magda Eriksson, captain of the women's team, Callum Hudson-Odoi, Fran Kirby, Pernille Harder and Hakim Ziye. We travel through an Bridget-Riley-esque, op-art world, bouncing between the '60s, and the present day. Each scene celebrates the heritage, creativity, style, fashions, and music of the King's Road, and how this is mirrored in the wave of talent coming through at Chelsea.

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